Ancient Nutrition, co-founded by Dr. Josh Axe, helped make “bone broth protein” a category. This vanilla tub is one of its simplest products, and that simplicity is genuinely to its credit: where most protein powders bury a blend of sources and additives, this states a single protein ingredient and its amount, plainly.
So this review splits cleanly. The product — a disclosed, non-GMO, dairy-free 20 g protein — scores well on the things a shopper can verify. The claims around it — gut, joint and inflammation support — are where a careful reader should slow down.
At a glance
Quick verdict
As a protein, this is easy to like: one source, 20 g, dairy-free, non-GMO verified, sweetened with stevia and monk fruit, with a short and readable ingredient line. If you want a clean paleo-friendly protein that isn’t whey, it does that job honestly. Where the score settles at 62 is the gap between the tub and the tagline: “supports a healthy gut, joints and inflammation response” is a structure/function claim, and the human evidence specific to bone-broth protein powder is thin — plus there are no published COAs and the price is premium per gram of protein.
A consistent summary of formula, transparency, value and experience. Not a medical rating.
Scores follow our published 100-point methodology, applied identically to every product. View the scoring methodology.
May suit you if
- You want a dairy-free, paleo-friendly protein that isn’t whey or plant-based
- You value a single, stated protein source over a proprietary blend
- You want a clean, short ingredient list with 20 g of protein and low carbs
Skip it if
- You’re buying it for gut/joint/inflammation results — that evidence is thin
- Cost per gram of protein matters — whey and collagen often cost less
- You want a named finished-product certification or published COA today
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Key findings
Product specifications
| Format | Powder — 1 scoop (24.6 g), 20 servings; 17.4 oz tub |
|---|---|
| Price | ~$45 retail · ~$2.25/serving |
| Protein | 20 g (from 22.3 g concentrate) |
| Calories / carbs | 90 cal · 2 g carb |
| Sodium / potassium | 170 mg · 280 mg |
| Ingredients | Chicken bone broth protein concentrate; natural vanilla flavor, xanthan & guar gum, stevia, monk fruit |
| Certification | Non-GMO Project Verified · no COA / finished-product cert |
| Company | Ancient Nutrition, Summertown, TN (US patent 9,974,326) |
The protein: clean and single-source
Strip away the marketing and you have an honest protein: one source, 20 g per scoop, non-GMO verified, dairy-free, with a short ingredient list and clean sweeteners. As a paleo-friendly, whey-free protein it’s a legitimate choice, and the single-ingredient simplicity is exactly the transparency we ask for — 15/20 on disclosure, 16/25 on formula. The one caveat on formula quality: bone broth protein is a less complete protein for pure muscle-building than whey (its amino profile differs), so athletes optimizing for muscle synthesis may prefer whey; everyone else gets a clean 20 g.
The claims: read the tagline carefully
The front of the tub says the product “supports a healthy gut, joints and inflammation response.” These are structure/function claims — legal for supplements, and not the same as proven outcomes. The idea that bone broth carries collagen-type compounds is real; the evidence that this powder measurably improves gut, joint or inflammatory markers in humans is limited. We don’t penalize the product for having a normal supplement disclaimer, but we do score the value of the health promise against the evidence behind it, and here the marketing runs ahead of the proof. Buy it because you want a clean dairy-free protein; treat the wellness claims as unproven bonuses.
The math
About $45 for 20 servings = ~$2.25 a serving for 20 g of protein — roughly 11¢ per gram of protein, which is premium; whey often runs 5–8¢/g and many collagens less. The subscription (35% off first order, then 15%) softens it. You’re paying for the dairy-free bone-broth positioning and the brand, not for protein-per-dollar. Value 8/15.
What customers report
We read customer feedback across platforms and summarize themes; we don’t republish others’ reviews. Check the live sources yourself:
Retail reviews
Broadly positive
Taste, mixability and “clean” ingredients draw praise; price is the common reservation.
View live reviews →Better Business Bureau
Check the file
Ancient Nutrition is an established brand; verify current complaint themes directly.
Search the BBB →Independent analysts
Positive on cleanliness
Reviewers credit the single-source simplicity; several flag the same claim-vs-evidence gap this review scores.
Search independent reviews →We don't fact-check or verify individual customer reviews. We read feedback at scale, report recurring themes, and link the live sources.
Every factual claim of ours carries a checked date and source. Spot an error? Tell us — corrections policy.
Reader reports · 0 so far
Share your experienceRight of reply: Ancient Nutrition is welcome to respond on the record — including with published COAs, which would raise the testing score. Contact our editorial team.
What to buy instead
If your real goal is collagen for skin and joints rather than protein volume, a collagen powder is the more targeted buy — see our Ancient Nutrition Multi Collagen review and the disclosed-amounts Earth Energy Multi Collagen. For muscle-building protein per dollar, whey generally wins. The full field is in our collagen & protein comparison.
Final assessment
Ancient Nutrition Bone Broth Protein is an honest, clean, single-source protein that we’d recommend without hesitation to someone who wants a dairy-free, non-GMO 20 g protein and understands that’s what they’re buying. It lands at 62/100 (Mixed) because the wellness claims wrapped around it — gut, joint, inflammation — outrun the evidence for bone-broth protein specifically, there are no published COAs, and the price is premium per gram. Buy it for the clean protein; don’t buy it as a joint or gut therapy. If you’re pregnant, nursing or managing a condition, talk with your provider before making any protein powder a daily staple.
Frequently asked questions
How much protein per scoop?
20 g, from 22.3 g of chicken bone broth protein concentrate — one source, stated (label photographed July 17, 2026). 90 cal, 2 g carb, 20 servings.
Is it better than whey or collagen?
Different jobs. Whey is more complete for muscle; collagen targets skin/joints; this is a clean dairy-free protein with collagen-type compounds. Bone-broth-specific health evidence is thin.
Is it third-party tested?
Non-GMO Project Verified (a GMO certification, not purity), but no named finished-product certification and no published COAs as of July 17, 2026.
How much does it cost?
About $45 retail for 20 servings (~$2.25/serving); subscription 35% off first order then 15% (checked July 17, 2026).
The Label Brief — free weekly report
A clean protein with claims that outran it. Want next week’s label first?
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Get The Label Brief free →How we scored this product
Scored with the same public 100-point methodology as every product: formula 25%, dosage & transparency 20%, testing 20%, value 15%, experience 10%, brand 10%. Commercial relationships never add points. Read the methodology.
Sources
- Ancient Nutrition — Bone Broth Protein Vanilla printed Supplement Facts (1 scoop/24.6 g, 20 servings, 90 cal, 2 g carb, 20 g protein, Na 170 mg, K 280 mg, chicken bone broth protein concentrate 22.3 g; non-GMO Project Verified; US patent 9,974,326; Summertown, TN). Purchased and photographed by The Ingredient Report, July 17, 2026.
- Ancient Nutrition / retail listings — Bone Broth Protein Vanilla pricing (~$45 retail/20 servings; subscription 35% off first order then 15%). Checked July 17, 2026.
- The Ingredient Report — collagen & protein comparison, Ancient Nutrition Multi Collagen review, Earth Energy Multi Collagen review.
Update history
- July 17, 2026 — Report first published. Tub purchased, label photographed and price checked this date. Re-score offer: published batch COAs raise the testing column.
Content is for informational purposes only and is not medical advice. Individual needs vary — consult your healthcare provider. Medical disclaimer.