Bloom is how most people at Target meet the colostrum trend: a pretty tub, a $29.99 price, and the two buzziest ingredients of the decade — colostrum and collagen — on one label. Against a category where the famous jar costs $119.99, it looks like the obvious smart buy.
Here’s the question that reframes the whole purchase: what fraction of the scoop is actually colostrum?
The answer is on the label, and we’ll give Bloom real credit for that: 1 g of colostrum, 3.7 g of collagen peptides, in a 4.7 g serving. Do the division and this is a collagen powder with a colostrum accent — 79% collagen by weight — priced, per gram of actual colostrum, above every disclosed competitor. That arithmetic, plus an unnamed testing claim and a shaky BBB record, is the 45/100 below.
At a glance
Quick verdict
Judged as what its front label implies — a colostrum product — Bloom is the weakest buy in our comparison: 1 g of colostrum with no IgG disclosure, at a per-gram price above jars that are 100% colostrum. Judged as what its Supplement Facts panel says — a flavored collagen powder with a colostrum garnish and a probiotic — it’s a reasonable $1.20-a-day product from a brand that, to its genuine credit, printed the numbers that let us write this paragraph.
That’s the whole review in one sentence: Bloom’s honesty is category-leading; the product the honesty reveals is not. Buy it if collagen-first is what you want. If colostrum is the point, your dollar buys two to four times more of it elsewhere.
A consistent summary of formula, transparency, value and experience. Not a medical rating.
Scores follow our published 100-point methodology, applied identically to every product. View the scoring methodology.
May suit you if
- You mainly want collagen, like the flavors, and a colostrum bonus sounds nice at $1.20 a day
- You want to try the trend from a Target shelf without a $60–$120 commitment
- Disclosed amounts matter to you — this label states them, which half the category doesn’t
Skip it if
- Colostrum is the point — 1 g per serving with no IgG number is the category’s thinnest offering
- You compare per-gram: $1.20 per gram of colostrum beats nobody in our comparison
- You want a named testing standard behind the “third-party tested” words
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Key findings
Product specifications
| Format | Flavored powder (multiple flavors) |
|---|---|
| Serving size | 4.7 g scoop |
| Servings per container | 25 |
| Price (checked July 12, 2026) | $29.99 (Target) |
| Cost per serving | $1.20 |
| Composition | 3.7 g bovine collagen peptides · 1 g bovine colostrum · L. casei probiotic |
| IgG disclosure | None on this SKU |
| Stated testing | “Third-party tested” — standard and lab unspecified |
| Sourcing claims | US family dairy farms (colostrum) |
What’s in the scoop — the honest breakdown
Run the label like a receipt. Of 4,700 mg per scoop: 3,700 mg is hydrolyzed bovine collagen — a fine, well-studied ingredient for what it is, though 3.7 g sits at the low end of the doses most collagen research has examined (typically 5–15 g). 1,000 mg is bovine colostrum — half the disclosed dose of the category leader, with no IgG quantification to tell you what that gram carries. The remainder is the probiotic and flavoring system.
None of that is a scandal; it’s a formulation choice, disclosed. The scoring consequence is about category honesty: as a colostrum product — the shelf it’s sold on and the trend it’s priced against — this is the thinnest offering we’ve evaluated, and research on colostrum has generally examined multi-gram daily intakes, several times what a scoop provides. As a collagen product it’s underdosed against the research too, but closer. Formula: 12/25. Dosage & transparency: 11/20 — the best of the three non-Earth-Energy products we’ve scored in this category, purely because the numbers are printed.
“Third-party tested” — by whom, to what?
Bloom’s quality claim is the three words every label in this industry has learned to say: third-party tested. Tested by which lab? To which standard? For which contaminants? Published where? As of July 12, 2026, we could not answer any of those from the product listing or brand materials. Compare the specificity available elsewhere in this exact category — ISO/IEC 17025 lab work with named panels — and the gap is the score: 5/20, the lowest testing mark in our colostrum series. As always, the fix is publication, and we re-score on the record when brands publish.
What it’s like to take
We have not yet run our own hands-on trial; reported themes are consistent and mostly kind: the flavors are the point — this is the best-tasting entry in the category by reputation, it mixes like any flavored collagen, and the Target availability makes it the lowest-friction purchase here. That’s worth real points in a daily-habit product: 7/10. The flip side of a flavor-first product: it’s the least “clean label” option in the comparison, with a full flavoring system where competitors have one ingredient.
The math: cheap serving, expensive colostrum
$29.99 ÷ 25 = $1.20 a serving — the highest per-serving cost in our comparison, despite the lowest sticker. Taken daily, about $438 a year. And the colostrum-specific math is the finding worth remembering: $1.20 buys you 1 disclosed gram here, versus $0.50–$0.54 per disclosed gram from the comparison leader. If you’re paying for the trend ingredient, this is the most expensive way in the field to get it. If you’re paying for flavored collagen with extras, $1.20/day is ordinary. Value: 5/15.
Returns and where to buy
Bloom sells direct (with subscription options) and through mass retailers including Target and Amazon. Practical tip: buying at Target means Target’s return policy — typically the most forgiving path in this category — applies to your purchase. Verify current terms on whichever storefront you use; we found no specific policy red flags in the feedback record as of July 15, 2026, though see the BBB note below.
What customers report
We read customer feedback across the major platforms and summarize the recurring themes. We don’t republish other platforms’ reviews — check the live sources yourself:
Better Business Bureau
F rating
Not accredited; 5 complaints on file, 4 without company response (checked July 15, 2026). Small volume for the brand’s scale — but unanswered.
View the BBB record →Target retail reviews
Generally positive
Taste and mixability dominate the positives; “didn’t notice anything” dominates the negatives.
View live reviews →Social & creator reviews
Heavy promotion
Bloom’s growth is creator-marketing-driven; treat sponsored enthusiasm as advertising, not evidence.
Search independent takes →Recurring positives
- Best-tasting option in the category by broad consensus
- Easy to find, easy to return, low commitment price
Recurring negatives
- “Expected colostrum, got mostly collagen” — the exact confusion this review quantifies
- Results not matching creator-marketing expectations
- Unanswered BBB complaints, mostly service-related
We don't fact-check or verify individual customer reviews — reviewers' opinions and experiences are their own, and we never treat them as evidence that a product works or doesn't. What we do: read feedback at scale across named platforms, report only the themes that recur, and link the live sources so you can judge the raw material yourself.
Every factual claim on this page that is ours — prices, label contents, records — carries a checked date and a source. Spot an error? Tell us and we'll correct it under our corrections policy.
Reader reports · 0 so far
Share your experienceRight of reply: Bloom Nutrition is welcome to respond to this report on the record. Contact our editorial team — responses are published unedited alongside this review.
What to buy instead
If you came for collagen: buy a dedicated collagen powder — you’ll get research-range doses (5–15 g) for less than $1.20 a day, and we’ll cover that category in a future report. If you came for colostrum: the full comparison lines up all four major products on disclosed dose, IgG and testing — see also our scored reviews of ARMRA (48/100) and WonderCow (46/100), each with its own version of the disclosure problem this label, to its credit, doesn’t have.
Final assessment
Bloom’s Colostrum & Collagen is the most honestly labeled product in our colostrum series and the least colostrum for the money — both things at once. 45/100: significant concerns as a colostrum purchase (the shelf it competes on), fair value as a tasty collagen-plus powder (the product it actually is). The score would move with an IgG disclosure, a named testing standard, and answered BBB complaints — all publishable tomorrow. Know which product you’re buying, and you won’t be disappointed by either version. Colostrum and collagen are both animal-derived; talk with your healthcare provider if you have dairy allergies or are pregnant, nursing or immunocompromised.
Frequently asked questions
How much colostrum is in Bloom Colostrum & Collagen?
1 g per 4.7 g serving — the other 3.7 g is collagen peptides, plus a probiotic. Both numbers are on the label, to Bloom’s credit. By weight it’s 79% collagen.
How much does it cost?
$29.99 for 25 servings at Target as of July 12, 2026 — $1.20 a serving, about $438 a year daily. Per gram of actual colostrum: $1.20, the highest disclosed rate in our comparison.
Does it state IgG content?
Not on this SKU as of July 2026. Bloom’s separate pure-colostrum product carries a 40% IgG claim in some listings; this hybrid discloses none.
Is Bloom trustworthy?
It’s a large, mass-retail brand with honest amount disclosure on this label. The cautions: an unspecified “third-party tested” claim, and an F-rated BBB profile with most of its (few) complaints unanswered as of July 15, 2026.
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Sources
- Bloom Nutrition — Colostrum & Collagen Peptides, Target listing (price, servings, 4.7 g serving composition: 3.7 g collagen, 1 g colostrum, probiotic; testing claim). Checked July 12, 2026.
- Better Business Bureau — Bloom Nutrition LLC profile: F rating, non-accreditation, 5 complaints (4 without response). Checked July 15, 2026. bbb.org
- Target and retail review listings — recurring feedback themes (linked live; reviews not republished). Accessed July 15, 2026.
- The Ingredient Report — colostrum category comparison (all four products’ disclosed figures, checked July 12–14, 2026); Earth Energy Pure Bovine Colostrum printed label, verified July 14, 2026.
Update history
- July 15, 2026 — Report first published. Listing facts checked July 12, 2026; feedback record checked July 15, 2026. Standing offer: we re-score on the record if Bloom publishes an IgG disclosure and a named testing standard.
Content is for informational purposes only and is not medical advice. Individual needs and results vary. Medical disclaimer.