Fruit-and-vegetable capsules are the most heavily advertised idea in supplements: you don’t eat enough plants, so swallow these instead. Three brands own this conversation — Balance of Nature on your TV, Juice Plus+ in your neighbor’s direct messages, and a newer challenger competing on the one thing the big two won’t do.
We’ve now published full scored reviews of all three. This page is the category verdict: every number side by side, checked in July 2026, with links to the complete scorecards. And because honesty outranks everything here: none of these products replaces eating produce — including the one we rank first.
All three, side by side
Every figure from the brands’ own labels and product pages, checked July 12–15, 2026. “None” means exactly that — we could not find the number anywhere the brand publishes.
| Earth Energy | Juice Plus+ | Balance of Nature | |
|---|---|---|---|
| Our score | 64/100 — review | 50/100 — review | 35/100 — review |
| Cost per day | $1.57 ($1.07 6-pack) | $1.80 (billed $216/4 mo) | $2.33–$3.00 |
| Ingredient amounts disclosed | All 11 — 600 mg total stated | None of ~30 | None of 31 |
| Capsules per day | 2 | 4 | 6 |
| Testing / certification | ISO/IEC 17025 claim: heavy metals, microbials, pesticides | NSF quality & gluten-free; non-GMO; kosher | No published testing documentation |
| Regulatory record | None found | FTC warning letter 2020 · Italy €1M fine 2019 · DSSRC case 2023 | FDA warning letter 2019 · federal consent decrees 2023 · $9.95M settlement |
| Sales model | Direct-to-consumer | Multi-level marketing (distributors) | TV/radio direct response |
| Annual cost | $390–$573 | ~$648 | $840–$1,095 |
A "win" cell marks the best verifiable figure in that row, not an overall verdict. Full scored reviews: Earth Energy 64/100 · Juice Plus+ 50/100 · Balance of Nature 35/100.
The rest of the field, honestly
Juice Plus+ Fruit & Vegetable Blend
The strongest credentials in the category that aren’t on a Supplement Facts panel: NSF quality and gluten-free certification, non-GMO and kosher marks, and a 30-plus-study research file — largely company-funded, and still more than rivals produce. What keeps it at 50: not one disclosed plant amount, a four-month billing commitment that surprises people ($216 at a time), an MLM sales model whose distributor claims drew a 2023 self-regulatory case, and a 2020 FTC warning letter. The best of the undisclosed labels — which is the problem in one sentence.
Balance of Nature Fruits & Veggies
The most advertised product in the category, and the most expensive way to buy the least information: 31 named plants with no amounts disclosed, no published testing documentation, six capsules a day, and a regulatory file that includes a 2019 FDA warning letter, 2023 federal consent decrees and a $9.95M class settlement over its marketing. The whole record is in our research hub — the most complete public file on this brand anywhere.
The produce aisle
Same money as the capsules above, radically bigger dose: $2–3 at the grocery store buys actual servings of fruits and vegetables — hundreds of grams, with fiber, exactly as studied in every piece of research the capsule ads borrow their glow from. Every review on this site says this and we’ll keep saying it: if you can eat the produce, eat the produce. Capsules are for the gap, not the plate.
How we picked — and the disclosure that applies
All three products carry full reviews on our public 100-point methodology — formula, dosage & label transparency, testing, value, experience, and brand record — with every fact dated. The ranking follows the scores. Two things you should weigh yourself: first, Earth Energy and The Ingredient Report are independently operated companies under common ownership, disclosed here and inside its review, which is also the review on this page that documents its product’s weaknesses (modest 600 mg dose, strict return policy) most bluntly. Second, disclosure decides this category because it’s the only thing a shopper can verify: a label that states its amounts can be checked, compared and priced per gram; a label that doesn’t must simply be trusted — and this category’s two biggest brands have asked for a lot of trust while accumulating regulatory records. This page is re-checked monthly.
Frequently asked questions
What is the best fruit and vegetable supplement?
Of the three we scored in July 2026: Earth Energy Fruits & Veggies (64/100 — only fully disclosed label, $1.57/day), then Juice Plus+ (50/100), then Balance of Nature (35/100). Ownership disclosure above applies; all three scorecards are public.
Do these capsules replace eating produce?
No — capsules hold a few grams at most; dietary guidance measures produce in hundreds of grams a day. Even our pick delivers a modest 600 mg per serving, and its review says so. Treat any brand implying otherwise as a red flag.
Why does disclosure beat a longer ingredient list?
Because amounts are the only thing you can verify and compare. Thirty-one plants at unknown amounts could mean almost anything; eleven plants at printed amounts is a checkable receipt. Score-wise, that’s the difference between 64 and 35.
What do they cost per day?
Checked July 2026: Earth Energy $1.57 ($1.07 on the 6-pack), Juice Plus+ $1.80, Balance of Nature $2.33–$3.00. The produce aisle: $2–3 for real servings.
The Label Brief — free weekly report
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Get The Label Brief free →Sources
- Earth Energy Supplements — Fruits & Veggies printed label (all 11 amounts) and product page (pricing, testing claims). Label on file July 14, 2026; PDP checked July 15, 2026.
- Juice Plus+ — Fruit & Vegetable Blend product page and published materials (pricing, certifications, no disclosed amounts). Checked July 14, 2026. Regulatory record: FTC (2020), AGCM Italy (2019), DSSRC case #115-2023.
- Balance of Nature — product page and company pricing article (pricing tiers, 31 ingredients, no disclosed amounts). Checked July 15, 2026. Regulatory record: FDA warning letter (2019), consent decrees (Nov 16, 2023), Morris v. Evig settlement.
- The Ingredient Report — full scored reviews of all three products (linked throughout), facts checked July 12–15, 2026.
Update history
- July 15, 2026 — Category report first published; all three products carry full scored reviews as of this date. Next check: August 2026.
Content is for informational purposes only and is not medical advice. Individual needs and results vary. Medical disclaimer.