“You don’t eat enough plants, so take these instead” is the most heavily advertised idea in supplements — sold two ways. As greens powders: a scoop in a shaker, led by AG1 and its imitators. And as produce capsules: Balance of Nature on your TV, Juice Plus+ in your neighbor’s direct messages, and a shelf of Amazon look-alikes.
We’ve now scored eight of them on one 100-point rubric, powders and capsules together, every number checked through July 2026. The powders can hold a real dose but hide it in proprietary blends; the capsules mostly hold a token dose, disclosed or not. And because honesty outranks everything here: none of these replaces eating produce — including the one we rank first. A note on that ranking below.
On the top of this list: AG1 (69/100) out-scored our own commonly owned Earth Energy Fruits & Veggies (64/100) — a different format, scored on the same rubric — on the strength of its NSF Certified for Sport testing and broader formula. We say so plainly, because a rubric that can’t rank a competitor above our own product isn’t a rubric. Earth Energy remains our value pick; AG1 is the top score.
AG1 (Athletic Greens)
The best-tested and most comprehensive product in this comparison, and the only one carrying NSF Certified for Sport — a batch-level certification for contaminants and banned substances that nothing else here has. A real 12 g scoop, 75 ingredients, the best taste in greens. Two honest limits keep it at 69: it uses proprietary blends, so most amounts are undisclosed, and at roughly $3 a day it’s two to three times its nearest rival. It out-scored our own Earth Energy (64) on testing and breadth — stated plainly above.
The full field, by score
All eight products on one rubric, powders and capsules together, checked through July 19, 2026. Score order — a “win” isn’t marked here because the score is the verdict.
| Product | Score | Type | Cost/day | Amounts disclosed | Named testing |
|---|---|---|---|---|---|
| AG1 (Athletic Greens) | 69 | Powder | ~$2.63–$3.30 | Vitamins/minerals only (blends) | NSF Certified for Sport |
| Earth Energy Fruits & Veggies | 64 | Capsule | $1.07–$1.57 | All 11 amounts | ISO/IEC 17025 claim |
| Primal Greens | 53 | Powder | ~$1.72 | None (blends) | Claimed, unnamed |
| Grüns Daily Greens | 50 | Gummy | ~$2.30 | Partial | Third-party claim |
| Juice Plus+ | 50 | Capsule | $1.80 | None of ~30 | NSF quality mark |
| Vital Super Fruits & Veggies | 46 | Capsule | $1.33–$1.67 | Both blends stated | None named |
| NUU3 Nature’s Superfuel | 45 | Capsule | ~$1.67 | Blend totals only | None named |
| Balance of Nature | 35 | Capsule | $2.33–$3.00 | None of 31 | None documented |
Ownership disclosure: Earth Energy and The Ingredient Report are independently operated companies under common ownership; AG1 out-scored Earth Energy on this rubric and we say so. Every product scored identically.
The three most-advertised capsules, side by side
The original head-to-head this page was built on — the three famous produce capsules in detail. Every figure from the brands’ own labels and product pages, checked July 12–19, 2026. “None” means exactly that — we could not find the number anywhere the brand publishes.
| Earth Energy | Juice Plus+ | Balance of Nature | |
|---|---|---|---|
| Our score | 64/100 — review | 50/100 — review | 35/100 — review |
| Cost per day | $1.57 ($1.07 6-pack) | $1.80 (billed $216/4 mo) | $2.33–$3.00 |
| Ingredient amounts disclosed | All 11 — 600 mg total stated | None of ~30 | None of 31 |
| Capsules per day | 2 | 4 | 6 |
| Testing / certification | ISO/IEC 17025 claim: heavy metals, microbials, pesticides | NSF quality & gluten-free; non-GMO; kosher | No published testing documentation |
| Regulatory record | None found | FTC warning letter 2020 · Italy €1M fine 2019 · DSSRC case 2023 | FDA warning letter 2019 · federal consent decrees 2023 · $9.95M settlement |
| Sales model | Direct-to-consumer | Multi-level marketing (distributors) | TV/radio direct response |
| Annual cost | $390–$573 | ~$648 | $840–$1,095 |
A "win" cell marks the best verifiable figure in that row, not an overall verdict. Full scored reviews: Earth Energy 64/100 · Juice Plus+ 50/100 · Balance of Nature 35/100.
The rest of the field, honestly
Primal Greens
Primal Harvest’s answer to AG1: the same 50-plus-superfood pitch and single-scoop ritual at more than a dollar a serving less. It’s a real 8 g powder with probiotics — and it shares the category’s catch: everything sits in proprietary blends, so no amount is disclosed, and its “third-party tested” claim names no program. A defensible value alternative to AG1 if you don’t need to verify doses.
Grüns Daily Greens
The greens-gummy take on the category — a sweet, chewable format that’s genuinely more pleasant than a scoop or six capsules, aimed at people who won’t stick with either. It carries a broad ingredient list and a third-party-testing claim, but the gummy format caps how much actual produce it can hold, and it’s a premium daily cost. Our full review has the scorecard.
Juice Plus+ Fruit & Vegetable Blend
The strongest credentials in the category that aren’t on a Supplement Facts panel: NSF quality and gluten-free certification, non-GMO and kosher marks, and a 30-plus-study research file — largely company-funded, and still more than rivals produce. What keeps it at 50: not one disclosed plant amount, a four-month billing commitment that surprises people ($216 at a time), an MLM sales model whose distributor claims drew a 2023 self-regulatory case, and a 2020 FTC warning letter. The best of the undisclosed labels — which is the problem in one sentence.
Vital Super Fruits & Veggies
The rare produce capsule that prints its amounts — a 360 mg veg-and-greens blend and a 240 mg fruit blend — which is exactly how you learn the problem: 600 mg total is a token dose, roughly the weight of one large vitamin, with no named testing. Its honesty out-scores Balance of Nature; its dose keeps it near the bottom.
NUU3 Nature’s Superfuel
Puts more powder in the capsule than most (~2.8 g a serving, versus the 600 mg token products) — a genuine if modest edge — but the blends are proprietary (totals only), there’s no named testing, and the “$80 to $50” pricing is a permanent-discount anchor. A slightly better capsule behind the same disclosure gaps.
Balance of Nature Fruits & Veggies
The most advertised product in the category, and the most expensive way to buy the least information: 31 named plants with no amounts disclosed, no published testing documentation, six capsules a day, and a regulatory file that includes a 2019 FDA warning letter, 2023 federal consent decrees and a $9.95M class settlement over its marketing. The whole record is in our research hub — the most complete public file on this brand anywhere.
The produce aisle
Same money as the capsules above, radically bigger dose: $2–3 at the grocery store buys actual servings of fruits and vegetables — hundreds of grams, with fiber, exactly as studied in every piece of research the capsule ads borrow their glow from. Every review on this site says this and we’ll keep saying it: if you can eat the produce, eat the produce. Capsules are for the gap, not the plate.
How we picked — and the disclosure that applies
All eight products carry full reviews on our public 100-point methodology — formula, dosage & label transparency, testing, value, experience, and brand record — with every fact dated. The ranking follows the scores. Two things you should weigh yourself: first, Earth Energy and The Ingredient Report are independently operated companies under common ownership, disclosed here and inside its review — and on this same rubric AG1 (69) out-scored our own Earth Energy (64), which we state plainly because a rubric that can’t rank a rival above our own product isn’t worth publishing. Earth Energy remains our value pick on price and disclosure. Second, in this category two things decide most of the score: whether you can verify the dose (a label that states its amounts can be checked and priced per gram; a proprietary blend must be trusted) and whether there’s enough dose to matter (capsules top out at a gram or two; the produce aisle doesn’t). This page is re-checked monthly.
Frequently asked questions
What is the best fruit and vegetable supplement?
Of the eight we scored through July 2026: AG1 tops it at 69/100 (NSF-tested, most comprehensive — but ~$3/day and proprietary), our value pick Earth Energy at 64/100 (every amount disclosed, $1.57/day), then Primal Greens 53, Grüns and Juice Plus+ 50, Vital 46, NUU3 45, Balance of Nature 35. Ownership disclosure applies and AG1 out-scored our own product; all scorecards are public.
Do these capsules replace eating produce?
No — capsules hold a few grams at most; dietary guidance measures produce in hundreds of grams a day. Even our pick delivers a modest 600 mg per serving, and its review says so. Treat any brand implying otherwise as a red flag.
Why does disclosure beat a longer ingredient list?
Because amounts are the only thing you can verify and compare. Thirty-one plants at unknown amounts could mean almost anything; eleven plants at printed amounts is a checkable receipt. Score-wise, that’s the difference between 64 and 35.
What do they cost per day?
Checked July 2026: Earth Energy $1.57 ($1.07 on the 6-pack), Juice Plus+ $1.80, Balance of Nature $2.33–$3.00. The produce aisle: $2–3 for real servings.
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- Earth Energy Supplements — Fruits & Veggies printed label (all 11 amounts) and product page (pricing, testing claims). Label on file July 14, 2026; PDP checked July 15, 2026.
- Juice Plus+ — Fruit & Vegetable Blend product page and published materials (pricing, certifications, no disclosed amounts). Checked July 14, 2026. Regulatory record: FTC (2020), AGCM Italy (2019), DSSRC case #115-2023.
- Balance of Nature — product page and company pricing article (pricing tiers, 31 ingredients, no disclosed amounts). Checked July 15, 2026. Regulatory record: FDA warning letter (2019), consent decrees (Nov 16, 2023), Morris v. Evig settlement.
- AG1 (Athletic Greens), Primal Greens (Primal Harvest), Vital Super Fruits & Veggies (Vital Nutritive) and NUU3 Nature’s Superfuel — product pages and, for the capsules, the bottles we photographed (formulas, disclosure status, testing claims, pricing). Checked July 19, 2026.
- The Ingredient Report — full scored reviews of all eight products (linked throughout), facts checked July 12–19, 2026.
Update history
- July 19, 2026 — Expanded from three capsules to eight products across formats, adding greens powders and more capsules: AG1 (69) enters at the top score, Primal Greens (53), Grüns (50), Vital (46) and NUU3 Nature’s Superfuel (45). AG1 out-scored our commonly owned Earth Energy (64), stated plainly; Earth Energy is reframed as our value pick. New group photo, full-field score table, FAQ and schema added. Page retitled to include greens.
- July 15, 2026 — Category report first published; the three famous produce capsules carry full scored reviews as of this date. Next check: August 2026.
Content is for informational purposes only and is not medical advice. Individual needs and results vary. Medical disclaimer.