Rosabella Beetroot is an organic beet root capsule sold the way a lot of the internet’s supplements are sold now: two capsules a day, 1,300 mg of beet powder, and a marketing funnel that promises far more than a beet capsule can deliver — energy, blood pressure, even erectile support. On the label, it is one of the plainest products in this category.
So this review turns less on the formula than on the record around it. The capsule is ordinary and the nitrate story is the same one every beet-powder capsule has. The difference here is a billing and complaint record that’s hard to look past — and a sister product that was pulled from shelves. Here’s the full scorecard.
At a glance
Quick verdict
Judged purely as a capsule, Rosabella Beetroot is unremarkable — 1,300 mg of organic beet powder, fillers only, and the same undisclosed-nitrate problem the whole category shares. If that were the whole story, it would score somewhere in the middle of the pack. It is not the whole story.
What pulls it to 44/100 — the lowest in the category — is everything wrapped around the bottle. The testing claims can’t be verified. The funnel makes an erectile-dysfunction promise a beet capsule can’t keep. Roughly 348 BBB complaints and about 1,000 negative Trustpilot reviews cluster on unauthorized recurring charges, surprise shipments and cancellation you have to fight for. And a sister Rosabella product was recalled for Salmonella in February 2026. The product is forgettable; the billing and complaint record is the reason to avoid it.
A consistent summary of formula, transparency, value and experience. Not a medical rating.
Scores follow our published 100-point methodology, applied identically to every product. View the scoring methodology.
May suit you if
- You specifically want a plain organic beet-powder capsule and are comfortable buying it one-time, outside any subscription funnel
- You understand you’re getting an undisclosed, small fraction of the studied nitrate dose — and you’re fine with that
- You have read the billing-complaint record below and are willing to watch your statements closely
Skip it if
- You care about the billing record — roughly 348 BBB complaints and about 1,000 negative Trustpilot reviews over unauthorized charges and hard cancellation are the headline here
- You want testing you can verify — the “third-party tested” and cGMP claims come with no published COAs and no named certifying body
- You want value or the studied nitrate benefit — at about $1.33 a serving it’s roughly six times a plainer, honester beet capsule, and it discloses no nitrate at all
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Key findings
Product specifications
| Format | Capsules, 2 per serving, 30 servings per bottle |
|---|---|
| Price (checked July 22, 2026) | ~$39.95, sold on a direct-to-consumer auto-ship funnel |
| Cost per serving | ~$1.33 — about 6x Nature’s Way for similar beet powder |
| Beet powder | 1,300 mg organic beet root |
| Nitrate disclosed | No — the active in beetroot is undisclosed |
| Other ingredients | Magnesium stearate, cellulose (fillers only) |
| Independent testing | “Third-party tested” and cGMP claimed; no published COAs, no named certifying body |
| Company | Ambrosia Brands LLC, New York (lightly disclosed) |
The formula: a plain beet capsule, no disclosed nitrate
On its face, Rosabella’s label is one of the cleaner ones in the category: 1,300 mg of organic beet root powder in a two-capsule serving, with only magnesium stearate and cellulose as fillers. No proprietary “nitric oxide” blend, no hidden sub-ingredients, and slightly more beet powder than the common 1,000 mg capsule. That’s enough to earn a middling Formula 15/25.
But the number that matters isn’t on the label. The active in beetroot for blood pressure and exercise is dietary nitrate, studied at roughly 300–600 mg a dose. A beet-powder capsule delivers a tiny fraction of that — and Rosabella, like the rest of the category, discloses no nitrate at all. So the honest read is a plain, undisclosed-strength beet capsule: fine as a whole-food beet supplement, but not a meaningful source of the compound the research is actually about.
The testing column
Rosabella claims its product is “third-party tested” and made in a cGMP facility. The trouble is that neither claim can be verified: there are no published certificates of analysis, no named certifying body, and no USP, NSF or Informed seal. A cGMP claim is a manufacturing baseline, not a batch-tested guarantee of what’s in the bottle, and an unnamed “third-party” test with no COA is a marketing line rather than evidence. The company itself — Ambrosia Brands LLC, New York — is only lightly disclosed. Testing 6/20.
What it’s like to take
We have not run our own long-term trial; our assessment here is research-based, with hands-on testing pending. As a plain beet capsule, there’s little to feel: two capsules of beet powder are unlikely to produce the circulation or “pump” effects the funnel advertises, because the disclosed dose is a small fraction of the studied nitrate amount. Customer reports skew toward disappointment on effect — and, far more prominently, toward frustration with billing rather than the pills themselves. Experience 7/10.
The math: ~6x a plainer beet capsule
At about $1.33 a serving, Rosabella is priced like a premium product without being one. The same kind of organic beet powder from Nature’s Way Beet Root (64/100) runs closer to $0.22 a serving — roughly six times cheaper for a comparably plain, single-ingredient beet capsule that happens to carry a more honest label. You are not paying for a better formula here; you are paying for a funnel. Value 5/15.
Returns and where to buy
This is where Rosabella earns its score. It is sold primarily through an aggressive direct-to-consumer funnel that includes an erectile-dysfunction angle the dose simply can’t support. The complaint record is severe: roughly 348 BBB complaints and about 1,000 negative Trustpilot reviews, clustered not on the pills but on unauthorized recurring charges, surprise shipments and cancellation that customers describe as difficult. On top of that, a sister Rosabella moringa product carried a February 2026 FDA Salmonella recall — a separate SKU, but the same brand and manufacturing orbit. If you buy this, buy one-time and watch your statements (checked July 22, 2026).
What customers report
We read customer feedback across the major platforms and summarize the recurring themes. We don’t republish other platforms’ reviews — check the live sources yourself:
Better Business Bureau
~348 complaints
Complaints cluster on unauthorized recurring charges, surprise shipments and difficult cancellation rather than the product itself, as of July 22, 2026.
Search the BBB →Trustpilot
~1,000 negative reviews
A large body of negative reviews centered on billing: charges customers say they didn’t authorize and cancellations they had to fight for.
View live reviews →Regulatory record
Recall sister product
A sister Rosabella moringa product carried a February 2026 FDA Salmonella recall — a separate SKU under the same brand. Verify the current status yourself.
Search the record →We don't fact-check or verify individual customer reviews — reviewers' opinions and experiences are their own, and we never treat them as evidence that a product works or doesn't. We read feedback at scale, report recurring themes, and link the live sources.
Every factual claim on this page that is ours carries a checked date and a source. Spot an error? Tell us — corrections run under our corrections policy.
Reader reports · 0 so far
Share your experienceRight of reply: Rosabella / Ambrosia Brands LLC is welcome to respond to this review on the record — particularly on its billing practices, its unverified testing claims, and the erectile-dysfunction marketing. Contact our editorial team — responses are published unedited alongside this review.
What to buy instead
Almost anything in this category is a safer buy. If you just want a plain, honest beet capsule, Nature’s Way Beet Root (64/100) is the same kind of product with a conservative label and no billing traps, at roughly a sixth of the price. If you want the best of the category, HumanN BeetElite (66/100) is concentrated and NSF-tested. And the disclosed-label pick that beats Rosabella outright is Earth Energy Raw Reds (65/100), which prints its 975 mg of beetroot and is third-party tested — we disclose plainly that Earth Energy is under common ownership with this site, so weigh that as you read, but on our rubric it scores 21 points higher. All three beat Rosabella. For the full picture, see our beetroot category roundup and how beetroot nitrate actually works.
Final assessment
Rosabella Beetroot is the rare case where the label is the least of the problem. The capsule is unremarkable — 1,300 mg of organic beet powder, fillers only, no disclosed nitrate, the same undisclosed-strength story every beet-powder capsule tells. On its own that’s a middling product. What makes it the lowest score in the category at 44/100 — Significant concerns is everything around it: unverifiable testing claims, an erectile-dysfunction funnel a beet capsule can’t back up, roughly 348 BBB complaints and about 1,000 negative Trustpilot reviews over unauthorized charges and hard cancellation, a sister product’s Salmonella recall, and a price about six times a plainer, honester alternative. The product is forgettable; the billing and complaint record is the reason to avoid it. And if you take blood-pressure or heart medication or have a health condition, run any new supplement past your doctor first.
Frequently asked questions
Is Rosabella Beetroot a scam?
We won’t call it one, but the record is serious. Rosabella carries roughly 348 BBB complaints and about 1,000 negative Trustpilot reviews, most of them about unauthorized recurring charges, surprise shipments and difficult cancellation rather than the pills. It scores 44/100 — the lowest in our beetroot category — largely for these brand and billing reasons. If you buy it, buy one-time and watch your statements.
How much nitrate is in Rosabella Beetroot?
Rosabella discloses none. The active in beetroot is dietary nitrate, studied at roughly 300–600 mg a dose, and a beet-powder capsule like this delivers only a tiny, undisclosed fraction of that. The label prints 1,300 mg of beet powder but no nitrate figure — the same category-wide problem.
Is Rosabella Beetroot third-party tested?
It’s claimed but not verifiable. Rosabella asserts “third-party tested” and cGMP manufacturing, but publishes no certificates of analysis and names no certifying body — no USP, NSF or Informed seal. That’s a marketing claim rather than evidence, and it’s why testing scores 6/20.
How much does Rosabella Beetroot cost?
Checked July 22, 2026: about $39.95 for a 30-serving bottle sold on a direct-to-consumer auto-ship funnel — roughly $1.33 a serving. That’s about six times the price of Nature’s Way Beet Root (~$0.22 a serving) for the same kind of organic beet powder.
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Sources
- Rosabella / Ambrosia Brands LLC — official Rosabella Beetroot product and pricing pages (1,300 mg organic beet root, 2 capsules, magnesium stearate and cellulose fillers; “third-party tested” and cGMP claims; ~$39.95, 30 servings, auto-ship funnel). Checked July 22, 2026.
- Better Business Bureau and Trustpilot — complaint and review record (roughly 348 BBB complaints; about 1,000 negative Trustpilot reviews; themes of unauthorized recurring charges, surprise shipments and difficult cancellation, linked live rather than republished). Accessed July 22, 2026.
- U.S. FDA recall notices — February 2026 Salmonella recall of a sister Rosabella moringa product (separate SKU, same brand). Accessed July 22, 2026.
- Beetroot nitrate research — dietary nitrate studied at roughly 300–600 mg (about 5–13 mmol) per dose; beet-powder capsules deliver a small, typically undisclosed fraction. See our beetroot nitrate explainer. Accessed July 22, 2026.
- The Ingredient Report — beetroot category comparison and scored reviews of Nature’s Way Beet Root (64/100) and Earth Energy Raw Reds (65/100). Checked July 22, 2026.
Update history
- July 22, 2026 — Report first published. Formula, testing claims, pricing and the billing/complaint record checked this date; assessment is research-based with hands-on testing pending. We re-score on the record if Rosabella publishes COAs, discloses its nitrate content, or resolves its billing-complaint record.
Content is for informational purposes only and is not medical advice. Talk with your healthcare provider before starting a beetroot or circulation supplement, especially if you take blood-pressure or heart medications or have a health condition. Medical disclaimer.