House brand · ownership disclosed
Earth Energy
Six disclosed-label products, scored on the same rubric as every competitor — with any rival that outscored them named.
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The verified record, brand by brand
A brand hub collects everything we can verify about one supplement company in one place: pricing history, regulatory record, testing claims versus published proof, and every report we’ve written about their products.
Published
Live brand hubs — 22 and counting
Fruit & vegetable
Balance of Nature
The TV heavyweight: FDA warning-letter history, undisclosed ingredient amounts, a $89.99/month flagship. 13 reports in the file.
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Greens powder
AG1 (Athletic Greens)
The category leader: best-tested (NSF Certified for Sport), most comprehensive — and priciest. Scored 69/100.
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Protein & collagen
Ancient Nutrition
Bone Broth Protein and Multi Collagen: clean and well-dosed, with disclosure and allergen caveats documented.
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Electrolytes
LMNT
The top-scored electrolyte (70/100): a full gram of sodium and the category's only NSF Certified for Sport credential.
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Produce & metabolic
NUU3
Proprietary blends, no named testing, anchor pricing — and a GLP-1-marketed capsule with undisclosed doses. 45 & 36/100.
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Greens
IM8
The best-certified all-in-one greens (NSF Certified for Sport) with real doses but proprietary marquee blends. 58/100.
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Electrolytes
Waterboy
A clean 550 mg zero-sugar sodium stick, light on other minerals, at a premium price. Scored 57/100.
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Electrolytes
FlavCity
The cleanest real-fruit label and best magnesium — token sodium at the highest per-serving price. Scored 55/100.
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Colostrum
Cowboy Colostrum
The biggest disclosed colostrum scoop with credible sourcing — but no stated IgG. Scored 55/100.
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Electrolytes
Just Ingredients
The most food-forward electrolyte label — lightest sodium at the steepest per-milligram rate. Scored 54/100.
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Electrolytes
Nuun
The cheapest, most portable electrolyte (Nestlé) — an honest but light 300 mg dose. Scored 54/100.
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Greens powder
Primal Harvest
Primal Greens: a cheaper AG1 alternative behind proprietary blends and an unnamed testing claim. 53/100.
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Electrolytes
Liquid I.V.
A legitimate glucose-based rehydration product (Unilever) with 11 g of added sugar. Scored 51/100.
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Fruit & vegetable
Juice Plus+
NSF-certified manufacturing and a research file — undercut by undisclosed amounts and four-month MLM billing. 50/100.
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Greens gummies
Grüns
A fully quantified gummy multivitamin wearing a 'superfood' costume, at premium-greens pricing. Scored 50/100.
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Fatty acid (C15:0)
fatty15
A transparent single-ingredient C15:0 capsule built on an unconfirmed premise. Scored 48/100.
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Colostrum
ARMRA
The biggest colostrum brand and sourcing story — but no stated dose or IgG, and a rough BBB record. 48/100.
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Fruit & vegetable
Vital Nutritive
A rare produce capsule that discloses its amounts — revealing a token 600 mg dose. Scored 46/100.
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Colostrum
WonderCow
Whole family-farm colostrum with the highest IgG claim — but no serving weight to compute it. 46/100.
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Colostrum & collagen
Bloom Nutrition
Colostrum & Collagen that's 79% collagen — the worst per-gram-of-colostrum rate, plus a BBB F. 45/100.
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Multivitamin
Immuno 150
'150+ nutrients' at trace doses, with megadosed vitamins and a banned food additive. Scored 37/100.
Open the research hubIn the pipeline
Brands being researched
Hubs in active research — heavily advertised brands whose claims deserve a public, dated record. No link until it’s published.
01
Heavily TV-advertised supplement brands — the companies spending the most to reach you are the ones whose labels we’re reading first.
02
Single-ingredient specialty brands — companies built around one flagship molecule, where the science and the price both deserve scrutiny.
03
Reader-requested brands — tell us which brand to investigate next. The most-requested names move up the list.
What goes in a brand hub
Only what we can verify: regulatory records with document links, prices with the date we checked them, testing claims matched against published proof, and our own scored reviews. Where the record is thin, we say so instead of filling the gap with adjectives.
Brands can respond
Every hub and review carries a standing right of reply. If a brand disputes a fact, we re-verify against primary sources and correct on the record — the corrections log is public.