Grüns solved the greens category’s real problem — nobody enjoys drinking green powder — and its answer is everywhere: a snack pack of gummies, a bear on the box, and a promise of “comprehensive nutrition” that helped build one of the fastest-growing supplement brands in America.
We bought the Sugar Free box and read the back panel, because that’s where the costume comes off: what Grüns quantifies is a multivitamin, and what makes it “superfoods” is a 6.7 g proprietary blend that never states a single ingredient’s amount. Here’s the full scorecard, from the box on our counter and the public record.
At a glance
Quick verdict
Judged as what the marketing sells — comprehensive superfood nutrition — Grüns can’t show its work: roughly 35 botanicals share 6.7 grams behind a proprietary blend, which averages out to fairy-dust territory for ingredients whose studied doses run grams, not milligrams. Judged as what the label actually quantifies — a gummy multivitamin with fiber, in genuinely good forms — it’s a decent product at two to three times the price of decent multivitamins.
50/100 is that gap in one number, with the record adding weight: the testing story is self-described with no published certificates, a June 2025 Prop 65 notice alleges lead in the kids’ gummies, and an advocacy site reported trace lead in the adult version (unverified by us). A judge did toss the “complete nutrition” consumer suit in May 2026 — courts read marketing generously; labels are where we read strictly.
A consistent summary of formula, transparency, value and experience. Not a medical rating.
Scores follow our published 100-point methodology, applied identically to every product. View the scoring methodology.
May suit you if
- You won’t take capsules or drink powders, and a gummy is the multivitamin you’ll actually stick with
- The quantified panel — not the superfood story — is what you’re buying, and the price doesn’t bother you
- You want 6 g of fiber and near-zero sugar in a format that feels like a treat
Skip it if
- You’re buying it for the 35 superfoods — no amount is disclosed, and the arithmetic says ~190 mg each
- You compare cost against multivitamins, which match the quantified panel for a fraction of $2.14–$2.86/day
- You want published COAs or a named testing certification — neither exists as of July 17, 2026
Plain Google search link — not an affiliate link. The Ingredient Report earns nothing if you purchase this product.
Key findings
Product specifications
| Format | Gummies — one 20 g snack pack per day (28-pack pouches; our retail box: 12 packs) |
|---|---|
| Price (checked July 17, 2026) | $79.99 / 28 packs · $59.99 subscription |
| Cost per day | $2.86 ($2.14 sub) |
| Quantified panel (label) | 20 cal · 15 g carb · 6 g fiber · <0.5 g sugar (0 added) · A 900 mcg (100%) · C 93 mg · D3 20 mcg · E 12 mg · B-complex incl. B12 2.4 mcg (methylcobalamin) · biotin · iodine 38 mcg · zinc 2.75 mg · selenium 14 mcg · copper · manganese · chromium · K2 120 mcg |
| Proprietary blend | “Core Nutrients Blend” 6.7 g — ~35 organic powders (inulin, kale, strawberry, shiitake, açaí, amla, cranberry, spirulina, ashwagandha-class roots, barley grass and more), no per-ingredient amounts |
| Marks shown | Certified gluten-free · non-GMO · Sugar Free variant (allulose-class sweetening) |
| Testing claim | Brand-described: 70 pesticides, 4 heavy metals, 16 contaminants, 9 microbials; NSF/GMP/FDA-registered facilities — no named finished-product certification, no published COAs |
| Guarantee | 30-day money-back |
| Company | Grüns Nutrition, Inc., Beaverton, Oregon |
The formula: read the panel twice
First read: this is a good gummy multivitamin. The forms are better than they need to be — methylcobalamin instead of cyanocobalamin, K2, real DV percentages on everything — plus 6 g of fiber and functionally no sugar in the Sugar Free version. If every gummy vitamin were labeled this way, our job would be easier. That honesty about the panel is why formula and transparency don’t score lower.
Second read: everything that makes Grüns Grüns — the “superfoods,” the greens, the mushroom and adaptogen names on the marketing — lives inside one 6.7 g proprietary blend with no amounts. Spread across roughly 35 ingredients, the average is about 190 mg; even if the blend front-loads its top few (inulin fiber is almost certainly a large share), the tail is dust. For context, studied doses of the blend’s marquee botanicals typically run 300 mg to several grams each. Formula 13/25, transparency 10/20 — full credit for the quantified half, full deductions for hiding the half being advertised.
Testing — and the lead record
The brand’s testing copy is expansive — 70 pesticides, 4 heavy metals, 16 contaminants, 9 microbials, NSF/GMP/FDA-registered facilities — and entirely self-described: registered facilities are not product certifications, no independent standard is named, and we could find no published certificates of analysis (checked July 17, 2026). The brand also cites a 2025 randomized, placebo-controlled study showing “meaningful increases in key nutrients, measured in the blood” — which is what happens, definitionally, when you eat a multivitamin; it is not evidence about the superfood blend.
The record adds two items the glossy pages don’t mention. In June 2025, the Environmental-Research-style enforcement group Ecological Alliance LLC filed California Prop 65 60-day notice AG No. 2025-01759 alleging failure to warn for lead in Gruns Cubs kids’ gummies, naming both Gruns Nutrition, Inc. and Target Corporation. In October 2025, Lead Safe Mama — a consumer lead-testing advocacy site — published an independent lab result reporting trace lead in the adult Superfoods Greens Gummies, with cadmium, mercury and arsenic non-detect (we have not verified it; trace lead is common in botanical products). A Prop 65 notice is an allegation, not a finding of harm — but a brand whose whole testing pitch is heavy-metal screening, carrying a live lead notice on its children’s line and publishing no COAs, earns 8/20 here. Standing offer: publish batch COAs for the gummies — heavy metals included — and we re-score on the record.
What it’s like to take
We own the Sugar Free box; a hands-on trial is underway and taste notes will be added on the record. The reported consensus is the brand’s strongest suit and we’ll say it plainly: this is the most pleasant daily-nutrition format on the market — a candy-like pack people actually finish, which no greens powder can claim. The Sugar Free version’s sweetening draws mixed texture notes versus the Low Sugar original. Experience: 8/10, the best mark in this review.
The math
$59.99–$79.99 for 28 packs is $2.14–$2.86 a day — $780 to $1,040 a year. What’s quantified on the panel is multivitamin-plus-fiber nutrition available in well-made multivitamins for well under a dollar a day; what justifies the premium is the superfood blend, which discloses nothing. You are paying greens-powder money for the part of the label that can’t show its work. Value: 6/15.
What customers report
We read customer feedback across the major platforms and summarize the recurring themes. We don’t republish other platforms’ reviews — check the live sources yourself:
Brand-site & retail reviews
Strongly positive
Taste and habit-stickiness dominate the praise; “expensive” is the most common reservation.
View live reviews →Better Business Bureau
Complaints on file
Subscription-billing and cancellation themes recur in filed complaints against Gruns Nutrition, Inc.
Read the BBB file →Public records
Mixed record
Prop 65 lead notice on the kids’ line (2025); “complete nutrition” consumer suit dismissed (May 2026); class-action firms soliciting (2025).
Search Prop 65 notices →We don't fact-check or verify individual customer reviews — reviewers' opinions and experiences are their own, and we never treat them as evidence that a product works or doesn't. We read feedback at scale, report recurring themes, and link the live sources.
Every factual claim on this page that is ours carries a checked date and a source. Spot an error? Tell us — corrections run under our corrections policy.
Reader reports · 0 so far
Share your experienceRight of reply: Grüns Nutrition is welcome to respond to this report on the record — including with batch COAs, which would trigger a re-score. Contact our editorial team — responses are published unedited alongside this review.
What to buy instead
If the quantified panel is what you want, a well-made multivitamin delivers it for a fraction of the price. If actual disclosed produce nutrition is what you want, our fruit & vegetable comparison scores the field — including Juice Plus+ (50/100), which matches Grüns’ score from the opposite direction: real research program, undisclosed produce amounts.
Final assessment
Grüns deserves credit for two real achievements: it made daily nutrition genuinely pleasant, and it quantified its vitamin panel in forms most gummy brands don’t bother with. But the brand’s identity — the superfoods, the greens, the “comprehensive nutrition” — lives entirely inside a 6.7 g blend that discloses nothing, priced at up to $1,040 a year, from a company whose testing story is self-described, whose COAs are unpublished, and whose children’s line carries a live Prop 65 lead notice. 50/100: significant concerns — a good multivitamin, an unverifiable superfood, and a price that assumes you’re buying the second one. The upgrade path is published above: per-ingredient amounts and batch COAs, and we re-score on the record. Gummies are candy-adjacent by design — keep them away from children unless the pediatrician signs off, and talk with your provider if you’re pregnant, nursing or managing a condition.
Frequently asked questions
What’s actually in it?
A quantified vitamin/mineral panel (good forms, DV%s printed — box photographed July 17, 2026) plus a 6.7 g proprietary “Core Nutrients Blend” of ~35 organic powders with no individual amounts — roughly 190 mg each on average.
How much does it cost?
Checked July 17, 2026: $79.99 one-time / $59.99 subscription per 28 packs — $2.14–$2.86 a day, $780–$1,040 a year.
Has Grüns had lead problems?
A June 2025 Prop 65 notice (AG No. 2025-01759) alleges failure to warn for lead in the Cubs kids’ gummies, naming Grüns and Target; an advocacy site reported trace lead in the adult gummies in October 2025 (unverified by us; Cd/Hg/As non-detect). A notice is an allegation, not a finding of harm. The “complete nutrition” consumer lawsuit was separately dismissed in May 2026.
Is it third-party tested?
The brand describes broad testing and NSF/GMP/FDA-registered facilities, but names no finished-product certification and publishes no COAs (checked July 17, 2026). Standing offer: publish batch COAs and we re-score.
The Label Brief — free weekly report
The bear was a multivitamin. Want next week’s label first?
Every week we put one supplement label, one price claim and one viral promise under the same microscope. One five-minute email. No hype, no sponsored scores.
Get The Label Brief free →How we scored this product
Every product is scored with the same public 100-point methodology: formula and ingredient quality (25%), dosage and label transparency (20%), testing and manufacturing transparency (20%), value (15%), product experience (10%) and brand and customer experience (10%). Commercial relationships never add points. Read the full methodology.
Sources
- Grüns — Superfoods Greens Gummies (Sugar Free) printed box panel (1 snack pack/20 g, 12 packs, quantified vitamin/mineral panel, Core Nutrients Blend 6.7 g, ~35 listed powders, no amounts; Grüns Nutrition, Inc., Beaverton, OR). Purchased and photographed by The Ingredient Report, July 17, 2026.
- Grüns — gruns.co product and testing pages ($79.99/28 one-time, $59.99 subscription; testing scope claims; NSF/GMP/FDA-registered facility claims; 2025 blood-nutrient study claim; 30-day guarantee). Checked July 17, 2026.
- California Attorney General — Proposition 65 60-day notice AG No. 2025-01759, Ecological Alliance, LLC v. Gruns Nutrition, Inc. and Target Corporation (lead; Gruns Cubs Superfoods Greens kids gummies; filed June 5, 2025). oag.ca.gov
- U.S. District Court, S.D.N.Y. — Cavallaro-Kearins and Mestaz-Heiser v. Grüns Nutrition Inc., dismissed May 19, 2026 (Judge Lewis J. Liman; reasonable-consumer grounds), as reported by Shore News Network.
- Lead Safe Mama — independent lab report on Grüns Superfoods Greens Gummies (trace lead; Cd/Hg/As non-detect; October 2025). A consumer-advocacy source; results not verified by us. tamararubin.com
- Better Business Bureau — Gruns Nutrition, Inc. profile and complaints. Accessed July 17, 2026.
- The Ingredient Report — fruit & vegetable category comparison and scored reviews referenced above.
Update history
- July 17, 2026 — Report first published. Box purchased, label photographed and prices checked this date. Standing re-score offer: per-ingredient blend amounts and/or published batch COAs.
Content is for informational purposes only and is not medical advice. Individual needs vary — consult your healthcare provider. Medical disclaimer.