HumanN BeetElite — now sold as SuperBeets Sport — is the best pick in our beetroot roundup (66/100), and it is also the most expensive beet product we scored. To see why that combination is defensible, you have to understand what you are actually buying in this category. The active ingredient in beetroot for circulation, nitric oxide and endurance is dietary nitrate, and the studied effective range is roughly 300–600 mg per dose. Almost no beet product on the market prints its nitrate content — they list “beetroot powder mg,” which tells you little about the active. BeetElite is the rare one an independent lab actually measured. We pulled its published pricing, checked July 2026, and turned it into the numbers that matter: per serving, per studied dose, per year.
The cost, in one table
HumanN sells one product here — a 20-serving canister of concentrated beet crystals with coconut water and vitamin C, one 10 g scoop per serving — at about $39.95. The figure that reframes it: an independent analysis (Gallardo & Coggan, 2019) measured about 134 mg of nitrate in that scoop, the most of any beet product in the group but still under the studied 300–600 mg range. So a dose the research would recognize is closer to two scoops, which doubles the per-day cost. Figures checked July 2026.
| Canister price (20 servings, 10 g scoop) | ~$39.95 | one-time; DTC auto-ship also offered |
|---|---|---|
| Cost per serving (~134 mg nitrate) | ~$2.00 | the priciest beet product here |
| Cost per studied dose (~2 servings) | ~$4.00 | to approach 300–600 mg nitrate |
| Cost per year (one dose/day) | ~$730–$1,460 | one scoop vs. a studied two-scoop dose |
What that buys next door
On a pure per-serving basis BeetElite looks expensive next to the field: Nature’s Way Beet Root (64/100) runs about $0.22 a serving, SuperBeets powder (52/100) about $1.27–$1.33, and Force Factor Total Beets (55/100) chews about $0.25. But per serving is the wrong yardstick in a category where the active is nitrate and almost nobody discloses it. The cheaper products bury their beetroot in proprietary “nitric oxide” blends and were measured even lower on nitrate — SuperBeets at about 64 mg, roughly half BeetElite’s scoop. What BeetElite’s premium actually buys is the two things nothing else in the category offers: a real, named third-party sport certification (NSF Certified for Sport / Informed-Sport) and the highest independently measured nitrate of the group. You are paying the category’s top price for the one product that treats the active seriously. What the premium does not buy is a disclosed nitrate number on the label or a studied dose in a single scoop — both still missing. Whether that is worth ~$2–$4 a day is the honest question; the alternatives page lays out the cheaper and more transparent routes.
Frequently asked questions
How much does HumanN BeetElite cost per serving?
About $2.00 a serving, based on a ~$39.95 canister of 20 servings, checked July 2026 — the most expensive beet product in our comparison. Because one 10 g scoop carries about 134 mg of nitrate, below the studied 300–600 mg dose, a research-backed serving is closer to two scoops, about $4.00 a day.
Why is BeetElite more expensive than other beet supplements?
You’re paying for the two things nothing else in the category has: a real, named sport certification (NSF Certified for Sport / Informed-Sport) and the highest independently measured nitrate of the group. Cheaper beet capsules and powders hide their beetroot in proprietary blends and disclose even less about the active, so the low per-serving price buys less certainty, not more.
Does BeetElite have a subscription?
HumanN sells it both as a one-time canister and through a direct-to-consumer auto-ship. Buying a one-time canister avoids the recurring charge and the cancellation friction some customers report with DTC supplement subscriptions.
What’s the real cost of an effective BeetElite dose?
Closer to $4.00 a day than $2.00. The studies on blood pressure and endurance use roughly 300–600 mg of nitrate, and one BeetElite scoop was measured at about 134 mg — so reaching a studied dose means about two scoops, doubling the per-day cost. It is still the most nitrate-dense beet powder we found; it is just underdosed at one serving like the rest of the category.
Sources
- HumanN BeetElite / SuperBeets Sport — official product and pricing pages (10 g concentrated beet-crystal powder with coconut water and vitamin C, 20 servings, ~$39.95; “the nitric oxide power of 6 beets”; no nitrate figure stated). Checked July 2026. humann.com
- Gallardo & Coggan, 2019, International Journal of Sport Nutrition and Exercise Metabolism — independent laboratory analysis of commercial beetroot supplements; BeetElite at about 134 mg nitrate (2.16 mmol) per serving, the highest of the group and still below the studied dose. Accessed July 2026.
- The Ingredient Report — BeetElite review (66/100), the beetroot roundup, and scored reviews of Nature’s Way Beet Root (64/100) and SuperBeets (52/100). Checked July 2026.
Update history
- July 17, 2026 — Page first published. Facts checked this date. Next check: August 2026.
Content is for informational purposes only and is not medical or financial advice. Medical disclaimer.