SuperBeets is the beet product almost everyone has heard of — the one on the radio ads, the daytime-TV spots and the airport magazine inserts, sold by HumanN on the promise of “Nobel Prize-winning nitric oxide science” and “40 beets’ worth” of antioxidants in a single ~5 g scoop. It is, by advertising volume, the most famous beet powder in America.
Fame and formula are not the same thing, though, and this review turns on a single checkable number. The benefit beetroot is studied for — blood pressure and exercise — comes from dietary nitrate, at doses of roughly 300–600 mg. When an independent lab actually measured SuperBeets, it found about a fifth to a tenth of that. Here’s the full scorecard.
At a glance
Quick verdict
SuperBeets is not a scam and it is not dangerous — HumanN is an established company with a real product, and the science of dietary nitrate it invokes is genuine. The problem is quieter and more expensive than fraud: it is the most-advertised beet product in America, and a case study in paying for the marketing rather than the dose. The ads sell “Nobel Prize-winning nitric oxide science” and “40 beets’ worth” of antioxidants; the independent lab that actually measured it (Gallardo & Coggan 2019) found about 64 mg of nitrate a serving — a fifth to a tenth of the studied amount.
Wrap that in a label that prints neither the beetroot nor the nitrate, an unnamed “third-party tested” claim with no NSF, and a per-serving price around seven times bulk beet powder, and you have a 52/100 — Significant concerns. Tellingly, HumanN’s own Heart Chews cousin pairs 500 mg of beet with 150 mg of grape seed extract — and at that dose it’s the grape seed, not the beet, that carries the real blood-pressure evidence. A famous brand; an underpowered product.
A consistent summary of formula, transparency, value and experience. Not a medical rating.
Scores follow our published 100-point methodology, applied identically to every product. View the scoring methodology.
May suit you if
- You want the brand-name beet powder you’ve heard advertised and understand you’re getting a low measured nitrate dose
- You won’t eat beets and want a palatable, easy-mixing ~5 g scoop as a habit rather than a studied dose
- You’re buying one-time (not on autoship) and are comfortable paying a premium for a familiar name
Skip it if
- You want the nitrate dose the research is based on — at ~64 mg a serving, the 300–600 mg studies don’t transfer
- You want to know how much beetroot or nitrate you’re actually getting — the label prints neither
- Value matters: at roughly 7x bulk beet powder, you’re paying for the advertising, not the dose
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Key findings
Product specifications
| Format | Powder, ~5 g scoop, 30 servings per canister |
|---|---|
| Price (checked July 22, 2026) | ~$39.95 for 30 servings; autoship-first |
| Cost per serving | ~$1.27–$1.33 (about 7x bulk beet powder) |
| Measured nitrate | ~64 mg per serving (Gallardo & Coggan 2019; studied dose 300–600 mg) |
| Beetroot amount | Not disclosed on the label |
| Nitrate amount | Not disclosed on the label |
| Key ingredients | Fermented and non-fermented beet-crystal powder, added vitamin C |
| Independent testing | “Third-party tested” claimed; no NSF or named program |
The formula: famous marketing, measured dose
Give HumanN this much: SuperBeets is a real product with genuine fermented and non-fermented beet crystals and added vitamin C, and the underlying science it invokes — dietary nitrate raising nitric oxide — is legitimate. As a palatable ~5 g scoop for someone who won’t eat beets, it does the basic job.
The trouble is the one number the research turns on. Beetroot’s studied benefit for blood pressure and exercise comes from dietary nitrate at roughly 300–600 mg a dose. When an independent lab actually measured SuperBeets, Gallardo & Coggan (2019) found about 64 mg a serving — one of the lowest doses we’ve seen and roughly a fifth to a tenth of the studied amount. And the label discloses neither the beetroot amount nor the nitrate, so a buyer is trusting “40 beets’ worth” of antioxidant marketing rather than reading a dose. Notably, HumanN’s own SuperBeets Heart Chews pair 500 mg of beet with 150 mg of grape seed extract — and at that dose the grape seed, not the beet, is the ingredient with real blood-pressure evidence. Formula 15/25.
The testing column
SuperBeets is marketed as “third-party tested,” but that is an unnamed, self-reported claim — there is no NSF, no Informed, no USP program named, and no published certificate of analysis on the finished powder. That matters more here than usual because the label already hides the two amounts that would let a buyer verify the dose; without a named certification, the “third-party tested” line is a marketing phrase rather than a checkable credential. Testing 9/20.
What it’s like to take
We have not run our own long-term trial. Across customer reports, SuperBeets mixes easily and is broadly palatable — a slightly earthy, tart beet flavor that most people tolerate in water — which is a genuine advantage for a daily habit. The recurring caveat is that many users don’t feel the energy or blood-pressure effect the ads promise, which is unsurprising: at roughly a fifth to a tenth of the studied nitrate dose, the effect people are chasing may simply be too small to notice. Experience 7/10.
The math: paying for the ads
At about $39.95 for 30 servings, SuperBeets runs roughly $1.27–$1.33 a serving — and that is around seven times the cost of plain bulk beet powder for a measured nitrate dose that is one of the lowest here. You are paying for the most-advertised name in the category, not for a bigger or better-disclosed dose. The cheapest per-serving pricing is tied to an autoship subscription. Either way, this is a premium price for an underpowered, undisclosed product. Value 6/15.
Returns and where to buy
Sold primarily direct through HumanN on an autoship-first model, with the most favorable pricing tied to a recurring subscription. HumanN funds its own nitric-oxide research and pushes autoship hard in its marketing; the usual subscription frictions (pausing, cancelling, unwanted recurring charges) are the sort of gripe to watch for. Buying one-time avoids the autoship at a higher per-serving cost. No safety or quality red flags surfaced in our review (checked July 22, 2026).
What customers report
We read customer feedback across the major platforms and summarize the recurring themes. We don’t republish other platforms’ reviews — check the live sources yourself:
Retail & DTC reviews
Mixed and effect-skeptical
Reviews split between users who like the taste and routine and users who report feeling nothing — consistent with a nitrate dose far below the studied amount.
View live reviews →Better Business Bureau
Established watch autoship
HumanN is an established seller; the complaints that appear tend to cluster on autoship billing and subscription terms rather than product safety, as of July 22, 2026.
Search the BBB →Independent lab & expert reviews
Skeptical on dose
Independent testing (Gallardo & Coggan 2019) and expert reviewers consistently flag the low measured nitrate and the undisclosed label — the same split this review scores.
Search expert reviews →We don't fact-check or verify individual customer reviews — reviewers' opinions and experiences are their own, and we never treat them as evidence that a product works or doesn't. We read feedback at scale, report recurring themes, and link the live sources.
Every factual claim on this page that is ours carries a checked date and a source. Spot an error? Tell us — corrections run under our corrections policy.
Reader reports · 0 so far
Share your experienceRight of reply: HumanN is welcome to respond to this review on the record — particularly on its measured nitrate content and its undisclosed beetroot amount. Contact our editorial team — responses are published unedited alongside this review.
What to buy instead
If what you want is the beetroot benefit, the honest question is how much nitrate you’re actually getting — and SuperBeets won’t tell you. Within HumanN’s own lineup, the better pick is BeetElite (66/100), the brand’s tested Sport product with a higher independently measured nitrate content. Cheaper and more honest is Nature’s Way Beet Root (64/100), a conservative single-ingredient label at a fraction of the price. And if you want a disclosed-label reds powder, Earth Energy Raw Reds (65/100) prints its 975 mg of beetroot rather than hiding the amount behind nitric-oxide marketing. We disclose plainly that Earth Energy is under common ownership with this site — so weigh that as you read — but on our rubric it scores higher on the strength of a fully disclosed label. For the full field, see our beetroot roundup and our explainer on beetroot nitrate.
Final assessment
SuperBeets is the frustrating kind of famous: America’s most-advertised beet product, a real company, a real ingredient category — undone by a dose the marketing never mentions. An independent lab measured about 64 mg of nitrate a serving, a fifth to a tenth of the studied amount, on a label that prints neither the beetroot nor the nitrate, with only an unnamed “third-party tested” claim and a price around seven times bulk beet powder. 52/100 — Significant concerns. If you want the beetroot benefit rather than the brand name, a fully disclosed, third-party-tested product gets you closer to the actual evidence for less. And if you take blood-pressure or heart medication or have a health condition, run any new circulation supplement past your doctor first.
Frequently asked questions
How much nitrate is in SuperBeets?
An independent lab (Gallardo & Coggan 2019) measured about 64 mg of nitrate per serving — one of the lowest we’ve seen and roughly a fifth to a tenth of the 300–600 mg dose used in the studies beetroot’s benefits are based on. SuperBeets does not disclose the nitrate amount on its label.
Does SuperBeets disclose how much beetroot it contains?
No. The label discloses neither the beetroot amount nor the nitrate content, selling “Nobel Prize-winning nitric oxide science” and “40 beets’ worth” of antioxidants in place of a dose you can verify — a key reason it scores 52/100.
Is SuperBeets worth the money?
At about $39.95 for 30 servings (~$1.27–$1.33 a serving), SuperBeets runs roughly seven times the cost of bulk beet powder for one of the lowest measured nitrate doses in our comparison. You’re paying for the most-advertised name in the category, not a bigger or better-disclosed dose.
Is SuperBeets third-party tested?
Only by an unnamed, self-reported “third-party tested” claim — there is no NSF, Informed or USP certification named and no published certificate of analysis on the finished powder. That holds its testing score to 9/20.
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Sources
- SuperBeets / HumanN — official product and pricing pages (fermented and non-fermented beet-crystal powder plus vitamin C, ~5 g scoop, 30 servings, ~$39.95, autoship-first; “third-party tested” claimed, no named certification; beetroot and nitrate amounts not disclosed). Checked July 22, 2026. humann.com
- Gallardo E.A. & Coggan A.R. (2019), International Journal of Sport Nutrition and Exercise Metabolism — independent measurement of nitrate content, SuperBeets ~64 mg (1.03 mmol) per serving, against a studied dietary-nitrate dose of roughly 300–600 mg. Accessed July 22, 2026.
- SuperBeets Heart Chews label (500 mg beet root, 150 mg grape seed extract) and the grape-seed blood-pressure literature at that dose. Accessed July 22, 2026.
- The Ingredient Report — beetroot category comparison, beetroot nitrate explainer and scored review of Earth Energy Raw Reds (65/100). Checked July 22, 2026.
Update history
- July 22, 2026 — Report first published. Formula, measured nitrate, disclosure, testing and pricing checked this date. We re-score on the record if HumanN discloses the beetroot and nitrate amounts, adds a named certification, or its pricing changes materially.
Content is for informational purposes only and is not medical advice. Talk with your healthcare provider before starting a beetroot, circulation or nitric-oxide supplement, especially if you take blood-pressure or heart medications or have a health condition. Medical disclaimer.