SuperBeets is not a scam and not dangerous — HumanN is an established company, the beet crystals are real, and the science of dietary nitrate it invokes is genuine. But it scored 52/100 in our review, and the complaints that drive that are specific and repeatable. This page collects the recurring gripes and the side-effect notes a shopper should weigh anyway. Everything here is dated; we flag what is a documented pattern versus an individual report, and we separate beetroot’s effects (the ingredient) from anything specific to this product.

The complaint themes

01Price versus what you get. The loudest criticism: at about $1.27–$1.33 a serving SuperBeets runs roughly 7x plain bulk beet powder — for one of the lowest measured nitrate doses in the category. It is a fair gripe, because the premium buys the advertising, not a bigger dose. Our cost breakdown runs that math.
02Undisclosed nitrate and beetroot amount. The two numbers that would let a buyer verify the dose are both missing: the label prints neither the beetroot amount nor the nitrate content. An independent lab (Gallardo & Coggan 2019) had to measure it — about 64 mg a serving, a fifth to a tenth of the studied 300–600 mg. You are asked to trust “40 beets’ worth” of marketing instead of reading a number.
03Marketing versus substance. The ads lean hard on “Nobel Prize-winning nitric oxide science”; the measured dose is far below what those studies used. Many buyers report feeling nothing — unsurprising when the nitrate is a fifth to a tenth of the researched amount. The gap between the pitch and the powder is the recurring theme.
04Autoship billing and taste. Two smaller but real gripes: the autoship-first model draws the usual subscription complaints (pausing, cancelling, unwanted recurring charges), and the flavor — a slightly earthy, tart beet taste — is polarizing, though most people tolerate it in water. Check the current BBB record before enrolling in autoship.

Side effects and safety notes

Beetroot is well tolerated, and its side-effect profile is a property of the ingredient, not of SuperBeets specifically. The two notes worth knowing: many people notice beeturia — pink or red urine, and sometimes stool, after beets — which is harmless and simply a pigment passing through, not blood. More importantly, dietary nitrate can lower blood pressure, so if you take blood-pressure or heart medication, or nitrate medications, adding a beet supplement could push your blood pressure lower than intended — talk to your doctor before starting. People who are pregnant, nursing, prone to kidney stones (beets are high in oxalate), or managing a health condition should do the same. Note too that SuperBeets carries only an unnamed “third-party tested” claim with no NSF or other named certification, so there is no batch-level contaminant assurance of the kind a sport-certified product provides.

Frequently asked questions

Does SuperBeets have side effects?

Beetroot’s known effects are mild and apply to the ingredient, not this brand: the most common is beeturia — harmless pink or red urine from beet pigment. Because dietary nitrate can lower blood pressure, the note that matters is the interaction with blood-pressure and heart medications, not a toxicity risk.

Is SuperBeets safe?

For most healthy adults, yes — it is a real beet-crystal powder from an established company. But it carries only an unnamed “third-party tested” claim with no NSF or named certification, so there is no batch-level contaminant assurance. If you take blood-pressure or heart medication, are pregnant or nursing, or are prone to kidney stones, check with your doctor first.

What is the most common SuperBeets complaint?

Price for what you get. At about $1.27–$1.33 a serving it runs roughly seven times bulk beet powder for one of the lowest measured nitrate doses in the category — and the label discloses neither the beetroot amount nor the nitrate, so you can’t verify the dose you are paying a premium for.

Why does SuperBeets turn my urine pink or red?

That is beeturia — a harmless pigment from beets passing through your system, not blood. It is common with any beet product and no cause for concern on its own. If you are ever unsure whether it is pigment or blood, check with your doctor.

Sources

  1. Consumer review platforms and BBB listings (price, autoship-billing and taste complaint themes; linked live, not republished). Accessed July 2026.
  2. Gallardo E.A. & Coggan A.R. (2019), International Journal of Sport Nutrition and Exercise Metabolism — independent measurement of SuperBeets nitrate at ~64 mg per serving. Accessed July 2026.
  3. The Ingredient Report — SuperBeets review (52/100), beetroot nitrate explainer and cost breakdown. Checked July 2026.

Update history

Content is for informational purposes only and is not medical advice. Medical disclaimer.