SuperBeets is the most-advertised beet product in America — radio, daytime TV, airport inserts — and in our review it scored 52/100, Significant concerns. The cost story is the whole story here, because the premium doesn’t buy what the ads imply. The benefit beetroot is studied for comes from dietary nitrate, at roughly 300–600 mg a dose; when an independent lab (Gallardo & Coggan 2019) measured SuperBeets it found about 64 mg a serving — a fifth to a tenth of that. We pulled HumanN’s published pricing, checked July 2026, and turned it into the three numbers that matter: per serving, per month, per year.
The cost, in one table
SuperBeets sells one canister here — 30 servings of fermented and non-fermented beet-crystal powder at a ~5 g scoop — at about $39.95, on an autoship-first model where the lowest per-serving pricing is tied to a recurring subscription you have to remember to manage. A 30-serving canister is roughly a one-month supply at one scoop a day, so the monthly and yearly figures below track the sticker closely. Figures checked July 2026.
| Canister price (30 servings, ~5 g scoop) | ~$39.95 | autoship-first pricing |
|---|---|---|
| Cost per serving | ~$1.27–$1.33 | about 7x bulk beet powder |
| Cost per month (~30 servings) | ~$40 | daily use |
| Cost per year (~365 servings) | ~$480 | about twelve canisters |
What that premium buys — and doesn’t
The number that reframes SuperBeets’ price is the per-serving comparison against the measured dose. At ~$1.27–$1.33 a serving it runs about seven times plain bulk beet powder — and delivers about 64 mg of nitrate, one of the lowest measured amounts in our beetroot roundup. So the premium is not buying a bigger nitrate dose, and it is not buying disclosure either: the label prints neither the beetroot amount nor the nitrate, so there is no verifiable number on the canister to justify the price. What it buys is the marketing — “Nobel Prize-winning nitric oxide science,” “40 beets’ worth” of antioxidants — and the reassurance of a famous name. For context, Nature’s Way Beet Root (64/100) puts a conservative, honestly labeled 1,000 mg of beet root in a capsule for about $0.22 a serving, roughly a sixth of SuperBeets’ price. And within HumanN’s own lineup, BeetElite (66/100) — the brand’s tested Sport product — measures about twice the nitrate at a 10 g serving, so even the better same-brand option costs more per dose but at least delivers more of it. The alternatives page lays out the cheaper and better-disclosed routes.
Frequently asked questions
How much does SuperBeets cost per serving?
About $1.27–$1.33 a serving, based on a ~$39.95 canister of 30 servings, checked July 2026. That is roughly seven times the cost of plain bulk beet powder — and an independent lab measured only ~64 mg of nitrate a serving, a fifth to a tenth of the studied 300–600 mg dose. You are paying for the advertising, not a bigger dose.
How much is SuperBeets per month and per year?
At one scoop a day it works out to about $40 a month and about $480 a year (roughly twelve 30-serving canisters). A conservatively labeled beet capsule like Nature’s Way runs closer to $0.22 a serving — about a sixth of SuperBeets’ per-serving price.
Does SuperBeets have a subscription?
Yes — HumanN sells it primarily direct on an autoship-first model, with the most favorable pricing tied to a recurring subscription. You can buy one-time to avoid the autoship, but you pay a higher per-serving cost, and the usual subscription frictions (pausing, cancelling, unwanted recurring charges) are worth watching for.
Why is SuperBeets so expensive?
You are paying for the most-advertised name in the category — the “Nobel Prize” nitric-oxide marketing and “40 beets’ worth” claims — not for a bigger or disclosed dose. The label prints neither the beetroot amount nor the nitrate, and the measured ~64 mg of nitrate is one of the lowest in the category.
Sources
- SuperBeets / HumanN — official product and pricing pages (fermented and non-fermented beet-crystal powder plus vitamin C, ~5 g scoop, 30 servings, ~$39.95, autoship-first; beetroot and nitrate amounts not disclosed). Checked July 2026. humann.com
- Gallardo E.A. & Coggan A.R. (2019), International Journal of Sport Nutrition and Exercise Metabolism — independent measurement of SuperBeets nitrate at ~64 mg per serving against a studied dietary-nitrate dose of roughly 300–600 mg. Accessed July 2026.
- The Ingredient Report — SuperBeets review (52/100), the beetroot roundup, and scored reviews of BeetElite (66/100) and Nature’s Way Beet Root (64/100). Checked July 2026.
Update history
- July 17, 2026 — Page first published. Facts checked this date. Next check: August 2026.
Content is for informational purposes only and is not medical or financial advice. Medical disclaimer.